DOT is a healthy food restaurant for middle class consumer. They keep food fresh and natural without additive. The type of food they served is brunch. Restaurant locates nearby shopping mall and some residential area. My design use dot and warm orange color as basic elements and do various transformation. The dot transformation is by half tone effect in photoshop. The potential competitors could be seven seed. There are food paper, coaster, take-away paper bag, name card and stickers.