Yovina Kristiani Tandiharja
The word “Duma” means “Cheetah” in Swahili. Aligned with the name and using Cheetah-spots pattern as a part of the brand’s identity, the contemporary premium
womenswear and beauty brand is the epitome of effortless fashion celebrating boldness,
uniqueness and individuality. The brand thrives to reflects the passion for expression while
also put comfort, details and quality productions as the goals. Through their fashion and beauty products, the brand wants to encourage women all over the world to embrace themselves as
while at the same time be ready to confront the world. Duma is made for women by
women who believe that beauty is confidence.