Swirl is a bright and exciting ice-creamery in the heart of Chapel Street, South Yarra. They specialise in accomodating for food allergies and intolerances, for example gluten free and vegan/dairy free options, making it an inclusive and welcoming business. Swirl’s identity encompasses the happiness experienced when eating good ice cream. The colours depicted are exciting, contrasting and playful. The colours are what I chose from my composition made from party ribbons. I used this as my primary inspiration to develop Swirl’s excitable identity.