Tucked down Flinders Lane Yugen is the most intimate Japanese dining experience in Melbourne. Omakase cuisine involves placing faith in the integrity of chef Toshi Kawabata as there is no a la carte menu and Yugen goes one step further by having only one large table for its guests while the chef dramatically stands in the centre displaying his breathtaking knife skills. Yugen strives to present dishes that triggers deep emotional responses while playing with mystery and intrigue so one is never quite sure what comes next. We have branded Yugen as to highlight its extraordinary interior, playful and dramatic nature while giving it a distinctly simplistic Japanese flavour. Using a symbol/logo that represents the space and consistently using simple shapes and line the identity provides Yugen with a one of a kind system that speaks of an intriguing fine dining experience.