Hsin-Pei (Alice) Tsai
>Le Parisien

Le Parisien is a French fine dining based in Melbourne. Create a considered organic and contemporary identity, develop an identity that has two target audiences and create a visual language through colour, texture, image reflect this brand. Following a methodology founded on collaboration and with five attributes high class, simple, organic, nature and contemporary, we developed an identity that offers diners an elegant atmosphere with high quality service. Identity provides a highly flexible system for branding with a unique logo and explanatory texture and visual system.