Ruby Anderssen
>Efemeral

Efemeral is an environmentally friendly range of sanitary products targeted at young women who are just being introduced to the use of these products for the first time. Sanitary items are used by women on a regular basis and it can be especially daunting for younger teenagers who are just experiencing this life occurrence for the first time. The bold colours create an approachable product that is fun for younger women to purchase and utilise and each product can be easily differentiated, making it more accessible for beginners. the floral/natural pattern that is incorporated is reflective of the product being natural and environmentally friendly and it gives young women the opportunity to be conscious of how they are impacting the environment and how they can make a difference.