Julian Wilkins
>venture

Venture is a camping and outdoors store aimed at a family target audience. On the identity design: when people see the winding, twisted lines, they are reminded of trees, sticks, twigs and nature as a whole. The intersections add a human element, an element of purpose and utility that suggests pathways, roads and maps. These themes of nature and roads and maps combine to elicit thoughts of travel, holidays and adventure.
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