Denise Wan Qi Choo
Originally an online clothing brand but has expanded to a small store located on Swanston Street, Kaleido aims to create affordable, beautifully patterned clothing from digitally manipulted photos. Each collection of clothing is themed to a series of photos which the patterns were created from. For example, the patterns and designs from the Food Collection are all created from photos of food which have been digitally manipulated to create alien like designs. Each garment is silk-screened by hand in limited numbers, making each garment in this series a limited edition, unique piece of wearable art.