The brand name ‘Algeny’ comes from the noun meaning
“The transformation of genetic material. Any of, and all of, those activities which depend on the handling of genetic material.” Algeny is a skin care brand that focuses on Algae based skin products.The healing, revitalising and strengthening properties of Algae provide many benefits to our skin.
The ‘Algeny’ brand focuses on a target market ranging from 16-35 year old women specifically, and middle range income earners. The Algeny brand can be found in retail centres, and stocked in department stores.