WAX is a surf brand which targets the demographic of both males and females, aged 12-25. They are active, enjoy nature, are fashion conscious and like to fit in with the beach culture.
WAX uses an organic composition to create varying designs. This means that each item is an original as the composition will have been altered slightly for each item. The composition itself reflects the brand as it is very fluid and natural. The goal of the brand is to become a way of life where by if you are seen to be using WAX products it reflects that you are an outgoing person who is environmentally conscious.