Lueur, coming from the French word “Glow”, is a high-end beauty brand that specialise in makeup and skin care. The brand aim is to create products of high quality, with top of the range ingredients that make their customers feel radiant and give them a glow from within. Lueur stores can be found typically in department stores and near high-end retailers globally. They have a large line of products, and offer services such as event makeup by their highly skilled makeup artists, ensuring their customers receive the best customer experience. They want to be seen as a brand of luxury and for their new line of products this season to evoke a radiant, feminine look. The identity for Lueur is simple, with the imagery and gold embellishments bringing emphasis on the meaning of ‘Lueur’.